About Heal not heel
Our Mission
At Heal NOT Heel, we're dedicated to helping you feel better — not just look better. Rooted in the belief that true health starts from within, we offer supplements, wellness products and self care products tailored to your unique body, goals, and lifestyle. Whether you’re focused on recovery, energy, immunity, or performance, we help you find what works for you — no gimmicks, no one-size-fits-all. Just better-for-you wellness with purpose.
Our Parent Company
Heal Not Heel is a proud part of Nurturing Our Truth. Nurturing Our Truth is a revolutionary better for you company that believes that wellness starts with conscious choices. Their mission is to offer clean, mindful alternatives that prioritize your health and the planet’s well-being. Rooted in transparency, sustainability, and integrity, we craft wellness products with thoughtfully sourced ingredients and minimal-impact materials — always putting people and the planet first. We're here to empower your journey toward balanced, intentional living.